I love listening to podcasts on my phone, and iOS5’s PC-free approach inspired me to try using a podcatcher that downloads episodes directly — no iTunes synching required. Since I had to manually migrate all my podcast subscriptions from iTunes to the new app, I had the opportunity to unsubscribe from shows I don’t really care for and find some new ones.
One new podcast I subscribed to is Critical Path from the 5 by 5 network. The show features 5 by 5’s Dan Benjamin along with Horace Dediu, analyst and consultant to the telecom industry. Each week, they look at the telecom/mobile industry through the lens of Apple, which is undoubtedly one of the most powerful and influential companies in that space.
But if the show were just about Apple, it would be incredibly boring and would, no doubt, be lost in the sea of Apple-related podcasts jockeying for listeners’ attention. Instead, the show sometimes looks at other big players in the tech industry, and the mobile space in particular, to give a deeper sense of what ideals and past investments might have made a company choose option B instead of A. Episode 5, for example, looks at the last ten years at HP to put their abandoning their PC business and Touchpad device into context.
This sort of context is important, as nothing really happens in a vacuum. It’s context that welcomes comparisons between history and an exquisite tapestry, and it’s context that helps us understand why seemingly bad ideas sometimes work out in the end.
Context was the inspiration for the relaunched csixty4.com, and I love seeing someone else embracing it. Check out their show, especially episode #5 and let me know what you think.